GÜRHAN SANIGÖK

Content Developer & Advertising Creative

I’m a Content Developer at Hyper Island, currently obsessed with the hunt for the 'original ideas'. My background's a collection of diverse perspectives that allow me to see what others miss.

I edit video or design graphics for building concepts. I’m here to 'learn by doing' and to bring a fresh, slightly unconventional lens to your next brief.

Selected Videos

Creativity for society

Loving hearts, monster attitudes. This commercial explores the alarming character shift that regular people undergo in traffic. Created for a road safety competition.

Discover your creativity

An emotional work that was done only in 2 hours. What's creativity? How and where do you find it? Is it transferable? I was looking for answers deep in me and in the Stockholm street.

Refillistic pitching

One person's 3D trash is another's content treasure. I breathe new life into discarded 3D prints, turning forgotten waste into creative value through purposeful reuse.

Peak Performance AI Video

My strategic vision for the AI Content Development role at Peak Performance. This video demonstrates how I bridge the gap between brand heritage and generative AI technology to create high-impact visual narratives during my application process.

Sandbox - My First Design Journey

The Story: This is the story of how I first met professional design tools. I pivoted various ideas into a vibrant "Speed Dating" event, learning that creative flexibility is just as vital as technical skill.

What I Did:

The Polish (Photoshop): I cleared the clutter and used an oil-painting filter to make the "pink energy" stand out.

The Identity (Illustrator): I built a "Flying Heart" logo from scratch using geometric shapes to capture the literal speed of dating.

The Delivery (Figma): I adapted the design for every format, from Instagram posts to event covers.

The Lesson: Even as a beginner, I discovered that focusing on the "why" behind a brief leads to a much stronger and more meaningful "how" in the final design.

School Assigments

Content Production: Upbeater - The "Human + AI" Revolution

The Challenge: Creating a compelling campaign film to show how freelancers can grow smarter using Upbeater’s AI-powered, human-guided support.

My Contribution: Acted as the lead, co-directed the cinematography, and discovering Adobe Premiere Pro to bring "Marketing Maggie" to life.

The Outcome: A 62 second creative film that visualizes the transition from burnout to creative freedom through smart technology.

AI Workshop: "Talking Portraits with HeyGen"

The Workshop: Leading a "Learning by Doing" session at Hyper Island, I demonstrated the potential of AI tools like HeyGen to fellow students.

The Execution: I transformed my static portrait into a dynamic Samurai persona using AI-enabled lip-sync and voice synthesis.

Strategic Insight: Showcasing how AI can rapidly scale content production while maintaining a personal, engaging human touch.

Mentimeter — Decoding the "Iceberg" of Collaboration

The Strategic Problem: Many business users see only the "tip of the iceberg" using Mentimeter merely for fun afterworks or simple polls.

The Deep Insight: Below the surface lies the true value: building clarity, fostering participation, and enabling smarter leadership communication in high-stakes meetings.

The Campaign Goal: To shift the professional perception from a "one-off tool" to an essential, multi-channel partner for L&D leaders and managers.

My Approach: Designed a "red thread" concept for LinkedIn and Instagram that cuts through corporate noise, reminding professionals to "Start using Mentimeter again" for deeper organizational impact.

1. The Challenge (Problem)

How do you drive engagement for a digital AI tool in a physical showroom? IKEA needed to bridge the gap between their world-famous floors and the new IKEA Kreativ experience.

2. The Strategy: The Visual Void

They did something daring: They stripped a Toronto showroom completely bare. By creating a "Visual Void," they replaced furniture with curiosity, forcing customers to stop and wonder.

3. Participation Over Presentation

Instead of just viewing furniture, customers were invited to "rebuild" the room themselves. Using the AI tool, the showroom became a digital canvas, turning a tech demo into a creative game.

4. The IKEA Effect

We value what we help create. By letting users design the space, IKEA transformed a simple app download into an emotional connection. This was the perfect Omni-channel bridge.

5. The Strategic Insight

"The smartest way to sell a new technology is to create a problem that only that technology can solve."

By removing the furniture, IKEA made their AI the most important 'product' in the room.

A Case Study

IKEA Kreativ: Selling Space by Emptying It

Testimonials

“You are a great storyteller.”

Daniel - Hyper Island Facilitator

Daniel's message

  • Burak -

    Former Betsson Group Teammate


  • "All bets are off! When Gürhan takes the lead, excellence is the only outcome. "

"Gürhan’s ability to navigate complex tools with a clear sense of purpose makes him a standout collaborator for any forward-thinking, tech-integrated project."

AI friend

Fully bald, fully bold. Trading hair for the clarity to see the future.

The hair started to fade, but the hustle only got stronger.

Once upon a time... A head full of hair and a heart full of dreams.

A Modern Tale: Chasing Dreams, One Strand at a Time.

/* PROJECT: Gürhan’s Portfolio 2026
  STATUS: Completed with 100% Passion & 0% Hair
  AUTHOR: Gürhan
*/

const Portfolio = {
  strategy: "Gürhan",
  creativeDirection: "Gürhan",
  designSystem: "Gürhan",
  copywriting: "Gürhan",
  frontendDevelopment: "Framer", const siteIdentity = {
  domain: "bygs.me",
  
  // Special Thanks
  specialThanks: [
    "Coffee", 
    "Late Nights", 
    "LLMs"
  ],

  finalNote: "A One-Man Production. Crafted from scratch."
};

console.log("Hello World. I built this website by myself.");
Download My Resume

Connect via LinkedIn

hello@bygs.me

Made by me, to show off my creativity.